ONE OF OUR FIRST TWO FLAVORS
Chocolate Chip Cookie Dough
Chocolate chips. Cookie-dough daydreams. A familiar favorite, reimagined as the bar you’ll want by your coffee.
Free to join. No preorder or payment today.
A note inside the wrapper
For the one who always saved the cookie dough. We see you.
FOR THE COOKIE DOUGH PEOPLE
The part you always
saved for last.
Picture the coffee poured, your phone face down, and a cookie-dough kind of pause waiting beside your cup.
BEHIND THE FLAVOR
Know what’s
in the making.
The full picture will be here before you order.
The flavor inspiration
Soft cookie-dough character. Chocolate-chip moments. That nostalgic, straight-from-the-bowl feeling. This is the flavor direction we’re developing; the packaging food image is inspiration, not a photograph of the finished bar.
Protein, fiber + sugar
Our goal is to bring protein and fiber together with great flavor and a thoughtful approach to sugar. The 20g protein and benefit claims on these concepts are provisional. We haven’t established the finished bar’s blood-sugar response.
Ingredients, nutrition + allergens
The recipe is still in development. The final ingredient list, nutrition panel and allergen information will be published before presale. Please wait for those details when deciding whether Selah fits your dietary needs.
Boxes, price + US availability
Our first launch will be in the United States. Box sizes, pricing, delivery coverage and shipping timing are still being finalized. The sizes shown on the packaging concepts are not a confirmed offer. Joining the list doesn’t place an order.
MEET ITS WRAPPER MATE
More to
look forward to.
Peanut Butter Chocolate Chip is coming first, too.
Meet Peanut Butter
Your next favorite.
Worth the wait.
Be here for the beginning.
First access to the presale. News from behind the wrapper. A place in our beginning.
US launch. Free to join. No preorder or payment today.
The kettle’s on.
You’re in.
Welcome to the Selah founding list. We’ll be in touch with first access and news from behind the wrapper. No payment has been taken.